ENHANCED TRACTION. SOFT CUSHIONING. The Nike Air Max 90 Winter Premium Men's Shoe is made with an iconic Air-Sole unit in the heel and an updated traction pattern for cushioned comfort and added traction in colder months. Benefits Leather and textile upper for durability and comfort Mesh panels for breathability PU midsole for cushioned comfort Air-sole heel unit for lightweight cushioning Rubber outsole with aggressive pattern for traction in diverse conditions Nike Air Max Origins Nike's revolutionary Air-Sole unit made its way into Nike footwear in the late '70s. In 1987, the Nike Air Max 1 debuted with visible air in its heel, allowing fans more than just the feel of Air-Sole comfort—suddenly they could see it. Since then, next-generation Nike Air Max shoes have become a hit with athletes and collectors by offering striking color combinations and reliable, lightweight cushioning.