LeBron James Doesn’t Know Who Under Armour Is (Video) Nike For Life! That’s what LeBron James has to say about any other rival brands. Last night after the Cleveland Cavaliers defeated the Boston Celtics 89-77 he was interviewed postgame, as is the norm. At one point in the interview he was asked about a new commercial that Under Armour just released and LeBron’s immediate response was “Who?” He told the reporter he didn’t know what that was and went on the call them “the other guys.” After signing a lifetime deal with Nike last week we wouldn’t expect anything else from LeBron. Watch the full interview below where LeBron also comments about the pair of sneakers he gave to Special Olympian Aaron Miller after the game. To watch his comments about Under Armour/Nike forward to the 4:40 mark.
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